Zufi Alexander was born in Dubai, educated in the U.S. and now resides in London, so it’s not surprising that when she launched her line in 2005 her bags were picked up by boutiques around the world and quickly had an international following. Since then she has been awarded numerous awards for her bold, unique designs, which have graced the arms of stylish celebs such as Gwyneth Paltrow and Kate Moss. British Vogue went so far as to say, "If you want to be sure you're on the next Kate Moss handbag wagon, Zufi Alexander is a name you want to remember".
Her fun, witty, award-winning designs may be light-hearted in style, but when it comes to luxury and function they couldn’t be more serious.


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